How They Use the Dashboard Features:
FMCG
FMCG advertisers rely on the platform to drive sales through hyper-targeted campaigns based on location, demographics, and purchasing behavior. By leveraging POI data, FMCG brands can promote products in high-traffic areas like supermarkets, convenience stores, and malls. Real-time analytics allow advertisers to measure the impact of campaigns, optimize promotions, and understand customer preferences at a granular level. The dashboard’s geofencing and segmentation tools make it easier to connect with potential customers at the right place and time.
Shelf-Side Targeting
Deliver ads to shoppers inside supermarkets or near retail stores offering FMCG products.
Promotional Campaign Optimization
Test and adjust limited-time offers like discounts, bundle deals, and loyalty programs.
Event-Specific Marketing
Promote seasonal goods during festivals, holidays, or sporting events to increase relevance.
Real-Time Inventory Insights
Integrate with store-level data to ensure promoted products are in stock at targeted locations.
Competitor Location Targeting
Engage customers near competitor stores with exclusive offers to drive conversions.
Multi-Channel Engagement
Connect physical store promotions with digital campaigns to maximize brand exposure.