How They Use the Dashboard Features:
E-Commerce
E-commerce businesses use the dashboard to connect online campaigns with physical foot traffic data, enhancing their omnichannel marketing strategies. Geofencing can direct customers near pick-up points or pop-up stores to exclusive offers. Audience segmentation helps target specific demographics with personalized product recommendations and promotions. Campaign performance metrics track sales, clicks, and conversions, enabling businesses to optimize their digital marketing efforts for maximum efficiency.
Geo-Targeted Ads
Promote specific offers based on user location, like nearby pickup points.
Omnichannel Strategies
Integrate physical store locations with online campaigns for better engagement.
Product-Specific Insights
Understand which products resonate most in specific locations.
Time-Based Promotions
Run limited-time offers during peak shopping periods in specific regions.
Return and Delivery Optimization
Use location data to streamline logistics and customer returns.
Competitor Price Matching
Target customers near competitor stores with personalized discounts.