How They Use the Dashboard Features:
Finance
Banks use geofencing to promote services like loans, credit cards, and financial planning to potential customers near branches or ATMs. Audience segmentation helps identify specific demographics, such as millennials needing savings accounts or small businesses looking for financing solutions. Analytics tools track how customers respond to these campaigns, providing insights into which locations and services generate the most interest. By using foot traffic data, banks can plan branch openings or ATM placements in high-demand areas.
Branch Geofencing
Target customers near bank branches or ATMs with financial product offers.
Customer Segmentation
Identify and engage specific customer groups like students or entrepreneurs.
Service Utilization Metrics
Measure which services (e.g., loans, credit cards) are most in demand regionally.
New Branch Planning
Use location data to identify underserved areas for future branches.
Seasonal Campaigns
Launch time-sensitive offers (e.g., tax season loans) based on foot traffic insights.
Mobile Banking Ads
Target audiences with mobile app promotions to increase digital banking adoption.