How They Use the Dashboard Features:
Retail
Retail advertisers can harness the power of geofencing and foot traffic visualization to increase in-store visits and sales. By targeting potential customers within a specific radius of their stores, they can offer personalized discounts and promotions. Audience segmentation helps retailers identify the most valuable demographics, such as frequent shoppers or high-value customers, enabling targeted campaigns that increase conversion rates. Analytics and campaign performance tracking provide insights into customer behavior, helping retailers refine their marketing strategies and optimize their inventory for popular items.
Geofencing Promotions
Target customers near retail stores with real-time offers and discounts.
Behavioral Analysis
Use foot traffic data to understand customer shopping patterns and peak hours.
Omnichannel Marketing
Seamlessly connect in-store and online campaigns to increase engagement.
Dynamic Personalization
Tailor ads based on customer demographics and preferences.
Store Location Optimization
Use heatmaps to identify the best areas for new store openings.
Competitor Insights
Analyze foot traffic near competitor locations for strategic planning.