UnderstandIng PoInts of Interest (POI)
A Point of Interest (POI) refers to a specific location that is significant for individuals or businesses. These can be landmarks, establishments, or any geographical point that holds importance for a specific purpose. In advertising, POIs are the cornerstone of precision-targeted campaigns, enabling businesses to reach audiences based on their physical location and proximity to relevant places.
At DeVerse, POI technology is at the heart of our platform, allowing businesses to deliver hyper-localized and impactful mobile ad campaigns.
Why Are POIs Important?
POIs provide crucial context for location-based advertising, helping businesses target their audience more effectively. Instead of broad, generalized campaigns, POIs allow advertisers to focus on specific venues or areas where their audience is most likely to engage.
Examples of POIs include
- Restaurants and Cafés
- Fuel Stations
- Supermarkets and Convenience Stores
- Banks and ATMs
- Shopping Malls and Retail Stores
- Hotels and Resorts
- Gyms and Fitness Centers
- Event Venues
By understanding where people spend their time, businesses can create campaigns that are both relevant and timely.
DeVerse and POIs
DeVerse elevates POI technology by offering
Comprehensive Database
Our platform features 20 main POI categories, 60 subcategories, and hundreds of thousands of branded and venue-specific POIs. From global chains to local businesses, we cover it all.
Precise Targeting
Zero in on specific locations, like a bustling restaurant district, a major retail chain, or even a competitor’s venue, to maximize the relevance of your ads.
Customizable Campaigns
Tailor your ads based on demographics, time of day, or consumer behavior at specific POIs.
Benefits of POI-Based Advertising
Enhanced Relevance
Target ads where your audience is most likely to engage. For example, promoting lunch offers near office buildings during lunchtime.
Improved ROI
By focusing on high-value locations, your campaigns achieve greater efficiency and better results.
Competitive Advantage
Identify and target competitor locations to attract their audience to your brand.
Actionable Insights
Understand consumer behavior patterns and refine your campaigns based on location-specific data.
TARGETING
POI Categories at DeVerse
Our platform organizes POIs into key categories to meet diverse advertising needs:
Sociodemographic
Geographies, Age, Gender, Income Level, Education Level, Socioeconomic Status, Behavioral Insights combined with our data.
Main Categories
Automotive, Dining, Financial Servies, Air Transportation, Food Retail, Home & Living, Healtcare Services, Beauty, Education,Entertainment Venues, and more.
Subcategories
Airport, ATM, Bank, Bakery, Barber Shop, Sport Center, Beauty Salon, Cafe, Bus Station, Car Dealership, Clothing Store, College, University, Kindergartens, Fast Food, Fuel Stations, Night Club, Real Estate, Hotel, Jewelry Shop Brand Venues and more.
How DeVerse Uses POIs to Drive Results
Mapping Key Locations
Our platform identifies and categorizes high-traffic locations relevant to your business.
Targeting Audiences Effectively
Ads are delivered to users in real time as they approach or dwell near POIs.
Tracking Performance
Get detailed insights into impressions, clicks, and conversions for every targeted POI.
Optimizing Campaigns
Use data-driven insights to refine your strategy and maximize engagement.
Discover the Power of POIs with DeVerse
With DeVerse, POIs become more than just locations—they’re opportunities. Leverage our advanced POI targeting technology to transform your campaigns and connect with your audience where it matters most.